Key Takeaways
- The third season of the Africa Monologue Challenge (AMC) will be held in Accra, Ghana, from March 2024.
- The event will bring together 12 emerging talents from across Africa and the diaspora for a month-long residency and competition.
- The AMC aims to promote intra-African trade and collaboration within the continent's growing creative economy.
Ghana is set to host the third season of the Africa Monologue Challenge (AMC), a continental creative platform that brings together emerging talents from across Africa and the diaspora for a month-long residency and competition in Accra. The event, themed “Using Africa’s Creative Economy to Promote Intra-African Trade,” is being organised by MK Casting in partnership with the African Chamber of Content Producers (ACCP) and the National Film Authority of Ghana.
The organisers say the decision to host the third season in Ghana follows a mutual agreement with Côte d’Ivoire, which was initially scheduled to host the edition. The shift, they noted, also symbolically aligns with Ghana’s broader continental ambitions ahead of President John Dramani Mahama’s expected African Union chairmanship in 2027.
Background & Context
The Africa Monologue Challenge is a pan-African platform that seeks to promote creative collaboration and intra-African trade through the arts. The initiative is part of the African Chamber of Content Producers' (ACCP) efforts to position Africa's creative industry as a driver of economic integration under the African Continental Free Trade Area (AfCFTA).
Ghana has been increasingly positioning itself as a hub for Africa's creative and cultural integration. The country has a rich cultural heritage, with a history of producing world-renowned artists, writers, and musicians. The hosting of the AMC in Ghana is seen as a further reinforcement of the country's status as a leading creative hub in Africa.
Programme Details
The 12 finalists will participate in the programme, representing Ghana, Nigeria, South Africa, Zambia, Kenya, Botswana, the Republic of Congo, Benin, Senegal, Côte d’Ivoire, Cameroon, and the African diaspora in the United States. The participants will undergo a month-long residency programme in Ghana, combining training, cultural immersion, and industry engagements designed to strengthen Pan-African identity and creative collaboration.
Activities will include daily sessions on Pan-Africanism, tours of key heritage sites such as the Cape Coast and Elmina Castles, and the Kwame Nkrumah Mausoleum, as well as interactions with traditional authorities, entrepreneurs, and members of the diplomatic community.
Why This Matters
The AMC is designed to position Africa's creative industry as a driver of economic integration under the African Continental Free Trade Area (AfCFTA). By promoting intra-African trade and collaboration through the arts, the initiative aims to strengthen the continent's cultural influence globally.
The programme will culminate in the production of a collaborative short film featuring all finalists and Ghanaian creatives, which is expected to be submitted to international film festivals as a showcase of African storytelling and unity.
Looking Ahead
The grand finale will not only determine the winner of Season 3 but also the host country for Season 4, continuing the event’s rotational model across the continent. The AMC is expected to further reinforce Ghana's status as a leading creative hub in Africa and promote the country's cultural influence globally.
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