Key Takeaways
- The Ghana Beauty & Wellness Index will track the industry's economic size, workforce, and growth trends.
- The Index will provide evidence-based data for policy and investment decisions.
- The initiative is developed in partnership with key state and regulatory institutions.
- The Index will be published every two years, starting with its inaugural 2026 edition.
On a mission to redefine Ghana's thriving beauty and wellness sector, Makeup Ghana has launched the Ghana Beauty & Wellness Index. This pioneering report is set to revolutionize the industry by providing reliable data on its economic size, workforce, and growth trends.
According to Makeup Ghana's CEO, Rebecca Donkor, the Index is the missing link in the sector's evolution, enabling the industry to quantify its contribution to jobs and GDP, and to influence policy and investment decisions.
Background & Context
The beauty and wellness industry in Ghana has experienced rapid growth, driven by youth entrepreneurship, local product innovation, and growing consumer demand. However, the lack of reliable industry data has hindered its full potential.
As the sector continues to expand, it is essential to have a comprehensive understanding of its size, workforce, and growth trends. This will enable policymakers, investors, and stakeholders to make informed decisions and create a more sustainable future for the industry.
The Ghana Beauty & Wellness Index
The Index will document five core areas: the industry's size and share of Ghana's GDP, industry mapping, the number of practitioners and businesses operating nationwide, certification and accreditation levels, and consumer spending patterns and emerging trends.
Key state and regulatory institutions, including the Commission for Technical and Vocational Education and Training (CTVET), Ghana TVET Service (GTVETS), Ghana Standards Authority, and the Ghana Enterprise Agency, are partnering with Makeup Ghana to develop the Index.
Why This Matters
The Ghana Beauty & Wellness Index has the potential to become the sector's most important advocacy and planning tool, aligning Ghana with global markets where industry data routinely informs regulation, financing, and trade strategy.
By providing reliable data, the Index will help policymakers, investors, and stakeholders to make informed decisions, creating a more sustainable future for the industry and driving economic growth.
Looking Ahead
The launch of the Ghana Beauty & Wellness Index marks a significant milestone in the sector's evolution. As the industry continues to grow, it is essential to have a comprehensive understanding of its size, workforce, and growth trends.
The Index will be published every two years, starting with its inaugural 2026 edition. Stakeholder engagements for the 2026 edition will begin immediately, with Makeup Ghana inviting brands, institutions, development partners, sponsors, practitioners, and stakeholders to co-create this historic national document.
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